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Research papers

Market research challenges in emerging economies

The challenge of market research is perhaps greatest in countries where it becomes nearly impossible to complete any daily polls due to conditions of social inequality, violence as an historical constant and inefficient transportation and...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Catalina Mejia Rozo, Helga Mora Santamaría
Company: YanHaas S.A.
September 13, 2012
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Citation

Rozo and Santamaría (2012a, September 13). Market research challenges in emerging economies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/market-research-challenges-in-emerging-economies


Magazines

Research World (May/June 2012 )

In this issue we look at the huge changes that are impacting Latin America, one of the fastest growing regions worldwide. Vibrant economies, a rapid uptake of market research and a new generation going online are creating new ideas, new experiences...

Catalogue: Research World 2012
Author: ESOMAR B.V.
June 15, 2012
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Citation

B.V., E. (2012a, June 15). Research World (May/June 2012 ). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-world-may-june-2012-


Research papers

Should Latin America fall in love with shopper mobile research?

The idea of the 'Digital Era' is dead. People are not becoming more connected- they were simply never disconnected. Mobile usage is at unprecedented levels in countries around the world, with mobile usage in some emerging markets surpassing usage in...

Catalogue: Latin America 2012: Uncovering Opportunities
Authors: Fabio Martins, Armando Mora
Company: Ipsos MRBI
May 3, 2012
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Citation

Martins and Mora (2012a, May 03). Should Latin America fall in love with shopper mobile research?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/should-latin-america-fall-in-love-with-shopper-mobile-research-


Research papers

Creating value

This case study identifies issues for global marketers to consider in addressing emerging markets like Indonesia, particularly relevant for categories where, while most intend to acquire, few see the need to act immediately. Intel spotted an...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: Radhecka Roy, Sunita Venkataraman
Company: Ipsos MRBI
April 17, 2012
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Citation

Roy and Venkataraman (2012a, April 17). Creating value. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/creating-value


Research papers

"So many different suns"

How do you position a brand to consumers in emerging markets that is both affordable and desirable? Can a low priced brand be aspirational? What creates 'star' brands at all market levels? The Theory of Multiple Poverty Lines postulates that there...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: Sangeeta Gupta, Shobha Prasad
April 17, 2012
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Citation

Gupta and Prasad (2012a, April 17). "So many different suns". ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/-so-many-different-suns-


Research papers

Global Asian youth culture - Connected from Delhi to Shanghai to LA

East and South Asian diasporas are rapidly growing in both North America and globally. They are also strongly connected to rapidly growing Asian markets that themselves are increasing in influence globally. A demographic characteristic of these...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: Joseph Chen, Robin Brown
Company: IRIS Network
April 17, 2012
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Citation

Chen and Brown (2012a, April 17). Global Asian youth culture - Connected from Delhi to Shanghai to LA. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/global-asian-youth-culture---connected-from-delhi-to-shanghai-to-la


Research papers

Connecting dots

This paper shares a business case showing how qualitative research, when properly interpreted, led to successful business results by finding the proper positioning for a newly launched brand in Sudan, a country with very challenging market dynamics....

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!
Author: Diaa Rashwan
November 13, 2011
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Citation

Rashwan, D. (2011a, November 13). Connecting dots. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/connecting-dots


Research papers

'All humanity is one undivided and indivisible family' (Mohandas K. Gandhi)

Unilever is growing its brands in emerging markets, including Asia, Africa, South America and Eastern Europe. It is especially interested in the family market where change and transition can challenge cultural values. Unilever has commissioned a...

Catalogue: Congress 2011: Impact
Authors: Catriona Ferris, Barbie Clarke
Company: Unilever
September 18, 2011
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Citation

Ferris and Clarke (2011a, September 18). 'All humanity is one undivided and indivisible family' (Mohandas K. Gandhi). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/-all-humanity-is-one-undivided-and-indivisible-family-mohandas-k-gandhi-


Magazines

Research World (March/April 2011)

In this issue we look at the growth of emerging markets and what this means for consumer insights and innovating for success.

Catalogue: Research World 2011
Author: ESOMAR B.V.
April 15, 2011
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Citation

B.V., E. (2011a, April 15). Research World (March/April 2011). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-world-march-april-2011-